Our very first year at the Atlanta Nascar race was one to remember and truly a success! The brand-new Flex Seal Band rolled out a new performance with our beloved Flex Glue mascot Flexie, making sure that everyone near our booth was excited and engaged the entire time. Also, race fans that visited our booth had the chance to win some merchandise and take home some Flex Seal swag.
Aside from our talented staff and mascot, our very talented Nascar drivers Ross Chastain and Garrett Smithley stopped by to meet our audience in person! Seeing their interaction with the young racing fans at Atlanta Motor Speedway was pure magic as every fan that came up beamed with excitement to meet some of their favorite drivers. Whether attendees were excited to talk racing with Ross and Garrett or share their personal Flex Seal stories with our activations team, we definitely encountered excited fans of all kinds. Throughout the entire weekend, our team of Flexperts heard a lot of great stories from Flex Fans, but one project in particular really stood out. A gentleman turned to the power of Flex Glue during Halloween to keep his scary gargoyle anchored down from theft. He was so delighted with the outcome he made sure everyone around him knew it as well.
The last day we handed out close to 3000 samples alone and generated quite a line for the entire day. Everybody walked away from our booth a winner with their very own sample of Flex Glue! Although the weather was cold and misty, the climate had no effect on the energy our team and fans shared over the weekend. The fanfare and memories we shared with our audience was truly something special. Needless to say, our first trip to the Atlanta Motor Speedway was one for the record books and we are excited to build more memories here in the years to come!